In the video marketing world, though, you usually don’t have a team of musicians you can tap into whenever you need a hit soundtrack for your next video. Whether you’re creating fun social media videos, persuasive product videos, or even serious training videos, music can separate your video from the rest of the pack.

Music can make your videos much more captivating, impactful, and, in turn, convincing. But out of the participants who watched the commercial without music, only 4% reported the same belief about the apple juice brand. In a 1994 study that tested music’s effect on brand attitudes, half the participants watched an apple juice commercial with music while the other half watched it without music.Ģ3% of participants who saw the apple juice commercial with music reported that one of the beverage’s benefits was “drinking a natural drink”. Neglect the musical aspect of your video, and people will think less of your brand. Play a fitting soundtrack or jingle in your video, and you can grab your audience’s attention and evoke the specific emotions and feelings you want them to associate with your brand.

Non copyright soft music